6 Steps To A Professional Blog
March 3, 2009 at 5:44 pm | In Blogs & Blogging | 2 CommentsTags: blog, Blog Design, blogging porfessional, how create a blog, professional Blog
After I spent 40 hours of class and study time to create a professional Blog, I would like to share now with you my acquired knowledge on Blogging. In the first place I will enumerate the steps, then give you an explanation how you might do it and afterwards an example how I did it. At first I had to choose a Blog platform. Continue reading 6 Steps To A Professional Blog…
If you had access to information on your main competitor…
February 24, 2009 at 10:47 am | In Competitive Intelligence (CI) | Leave a CommentTags: Access to information, competitor's strategy, main competitor
If you are doing a competitive analysis and you know already where to search (internal, external sources) it is important to make a list of what you have researched in order to know which information you can get out of it.
… on some or all of the following areas: Continue reading If you had access to information on your main competitor……
The Basic Rules of Competitive Intelligence
February 22, 2009 at 1:02 pm | In Competitive Intelligence (CI) | Comments OffTags: C.I. principles, competitive Intelligence, How do CI
Introduction: Why Competitive Intelligence?
I’d like to provide you a guide how to do CI and what you have to consider when doing it. It is divided into 3 parts. Continue reading The Basic Rules of Competitive Intelligence…
Consumption crisis in Germany?
February 13, 2009 at 12:16 pm | In Market Research - Business Environment | Leave a CommentNuremberg, February 2nd 2009
Gfk held a press conference and focussed on the question: is there a consumption crisis in Germany?
Online Tools for Competitive Intelligence
January 18, 2009 at 11:02 am | In Competitive Intelligence (CI) | 2 CommentsTags: CI tools, online CI
Here is the list of the online CI tools mentioned in the video below. I separated them in free and payable tools, with a short description following each of them. When you click on the tool you can directly join the webpage and get started with your competitive intelligence. Continue reading Online Tools for Competitive Intelligence…
How market to women?
January 14, 2009 at 7:41 am | In Consumer Behavior | Leave a CommentTags: for women, market to women
Title: The six costliest mistakes you can make in Marketing to women
Author: Andrea Learned (2002)
In this article, the author gives advice on how companies have to align their marketing in order to reach women. According to the author, Andrea Learned, there are six common mistakes which are made. Continue reading How market to women?…
Business Environment: Germany (December 08)
January 7, 2009 at 11:13 am | In Market Research - Business Environment | 1 CommentNuremberg, December 22, 2008
Here are the findings of the GFK consumer climate study for December 2008. The financial crisis has still not a big impact on the german consumer indices. But a rethinking is taking place concerning expenses. More and more people are aware of their situation and are afraid of loosing there job. The GFK statement for the new year: Continue reading Business Environment: Germany (December 08)…
Business Environment: Germany (November 08)
January 7, 2009 at 10:35 am | In Market Research - Business Environment | Leave a CommentNovember 25, 2008
GFK conducted its monthly “consumer climate MAXX survey” where 2000 consumers are interviewed. GFK is assigned by the EU commission to do so. GFK states in its report that the financial crisis will not affect consumer sentiment in the near future. Evidence is the consumer climate index which is still slowly growing. Continue reading Business Environment: Germany (November 08)…
The Ownership Quotient
December 17, 2008 at 10:45 am | In Consumer Behavior | 3 CommentsTags: Consumer participation, ownership
In this article Jim Heskett is answering to the question “how much can you ask of your customers?” He starts by explaining the procedure of consumer involvement in companies.
Television’s Cultivation of Material Values
December 17, 2008 at 10:35 am | In Consumer Behavior | Leave a CommentTags: materialism, television
I searched the internet for an article on consumer behavior and I found an article about the influence of television on our buying decisions.
Source : http://www.acrwebsite.org/topic.asp?artID=351
This article analyses the television behavior of Americans in relation to their buying behavior. In order to prove the thesis that television cultivates our material values, two studies were conducted in America. Continue reading Television’s Cultivation of Material Values…
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