How market to women?
January 14, 2009 at 7:41 am | In Consumer Behavior | Leave a CommentTags: for women, market to women
Title: The six costliest mistakes you can make in Marketing to women
Author: Andrea Learned (2002)
In this article, the author gives advice on how companies have to align their marketing in order to reach women. According to the author, Andrea Learned, there are six common mistakes which are made. Continue reading How market to women?…
The Ownership Quotient
December 17, 2008 at 10:45 am | In Consumer Behavior | 3 CommentsTags: Consumer participation, ownership
In this article Jim Heskett is answering to the question “how much can you ask of your customers?” He starts by explaining the procedure of consumer involvement in companies.
Television’s Cultivation of Material Values
December 17, 2008 at 10:35 am | In Consumer Behavior | Leave a CommentTags: materialism, television
I searched the internet for an article on consumer behavior and I found an article about the influence of television on our buying decisions.
Source : http://www.acrwebsite.org/topic.asp?artID=351
This article analyses the television behavior of Americans in relation to their buying behavior. In order to prove the thesis that television cultivates our material values, two studies were conducted in America. Continue reading Television’s Cultivation of Material Values…
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